Product decisions, activation, retention and sustainable growth.
Showing 1–2 of 2 dossiers
The strongest signal in Produktly’s 2026 onboarding dataset is not a universal target but a set of usable baselines: median tour completion was 29%, 1–2-step tours completed far more often than 9+ step tours, in-app NPS response rates were low, and announcement attention was heavily front-loaded. The report explicitly discloses sample and causal limitations.
The previously reported Stripe–OpenRouter deal is now official. The companies have announced an acquisition agreement, removing the dossier’s main uncertainty; the next questions are closing, product independence, pricing and how deeply Stripe integrates token routing with billing.
Product growth is the compound result of solving a useful problem, helping customers reach value and giving them reasons to stay. Tactics can help, but metrics become misleading when they are detached from product quality, retention and the cost of acquiring attention.
BTN covers platform changes, research and operating lessons that alter how SaaS teams build and grow. The focus is on mechanisms rather than slogans: onboarding, expansion, churn, experimentation, feedback and the constraints facing small teams. A useful dossier should help an operator understand why a change matters and what to test, while staying honest about evidence that comes from one company, one market or a conveniently selected success story.
Changes to analytics, experimentation platforms and privacy rules belong here when they alter what teams can measure responsibly. BTN favours customer-centred signals over dashboard theatre. Growth that disappears when a promotion or platform boost ends is different from a product becoming more useful and easier to recommend.