Showing 1–6 of 6 dossiers

A preregistered field experiment finds Google’s AI search reduces publisher clicks

The study moves the AI-search traffic debate beyond observational correlations: participants were randomly assigned to current Google Search, a version with AI features hidden, or AI Mode-only search during ordinary browsing. It is still a preprint and does not establish effects for every query or publisher.

Publishing systems turn content into feeds, newsletters, sites, subscriptions and discoverable products. Changes across Substack, Beehiiv, Ghost, Medium, creator platforms, CMS distribution features, syndication APIs and feed protocols can affect reach, portability, monetisation and the relationship between a publisher and its audience.

BTN covers developments whose centre of gravity is publishing or distribution. Purely technical CMS, framework or WordPress engineering remains in Web Development, while publishing access, discovery and business-model changes belong here. Primary platform documentation and protocol material establish the event; specialist publisher reporting and operator evidence can show downstream effects. A creator tactic or isolated growth story is not enough. Coverage should clarify what publishing capability, rule or economic relationship changed and what it means for builders choosing or operating a distribution system.