Showing 1–9 of 9 dossiers

SaaSProduct & GrowthActive dossier

Produktly’s 464-product dataset puts median SaaS tour completion at 29%

The strongest signal in Produktly’s 2026 onboarding dataset is not a universal target but a set of usable baselines: median tour completion was 29%, 1–2-step tours completed far more often than 9+ step tours, in-app NPS response rates were low, and announcement attention was heavily front-loaded. The report explicitly discloses sample and causal limitations.

SaaSAI SaaSActive dossier

Anthropic’s IPO math now includes a reported $65B+ revenue run rate

Reuters says Anthropic’s annual revenue run rate topped $65B by end-July, materially updating the growth picture behind its reported $190B–$200B 2028 forecast. A pre-IPO revolver is also expected to exceed roughly $10B. The figures remain sourced reporting rather than audited public results.

SaaS is as much an operating model as a way to deliver software. BTN tracks pricing, billing, product economics, product-led growth, SaaS operations and AI-native software changes that affect how recurring-revenue products are built and sold.

Coverage is written for operators, not spectators. A useful dossier should clarify the unit economics, implementation choices, customer consequences and strategic trade-offs behind a development, including when a heavily promoted launch is less important than a quiet change to pricing or product terms.