What changed
X stopped accepting new creators into Creator Revenue Sharing on August 7, 2026 and says the legacy program will retire on September 7. Existing members continue earning through that date and receive final payouts, then can begin applying to the replacement Original Content Rewards program from September 8. X’s new terms make the payment basis impressions from Premium users and explicitly exclude impressions generated by boosted distribution; participation requires an eligible Premium tier and identity verification before payout.
Why it matters
Creators who treated the old X revenue-share program as a continuing income stream have a hard migration date and no automatic grandfathering into the replacement. The new program also makes the platform’s preference for original content explicit in the economics. For operators using X as a distribution channel, that changes the trade-off between reposting, paid amplification and producing native material, while reinforcing the risk of building revenue forecasts around a platform-controlled payout formula X can modify.
The old program has a firm retirement date
X says no new Creator Revenue Sharing enrollments have been accepted since August 7. Current members earn through September 7, with final scheduled payouts afterward. Access to apply for Original Content Rewards begins rolling out to those members September 8.
The replacement has separate eligibility and enrollment
Existing revenue-share membership does not itself guarantee acceptance into Original Content Rewards. X requires creators to satisfy the new program’s eligibility rules, maintain an eligible Premium subscription and complete identity verification before payout.
Premium-user impressions are the payout basis
The new legal terms say payments are based on impressions from Premium users interacting with eligible content. X reserves the right to change the calculation structure, and impressions attributable to its Boosted Program are excluded from payouts.
Originality becomes an economic policy, not just a content guideline
The replacement program is explicitly framed around original content. That makes content provenance and transformation part of monetization risk: teams syndicating or republishing material should not assume reach automatically translates into eligible reward impressions.