Find published dossiers by topic, company, product or technology.

Showing 181–200 of 221 dossiers

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Ahrefs is making a Google-derived AI demand estimate the default in Brand Radar

Ahrefs is standardising Brand Radar on an estimated AI-demand metric because major AI platforms do not publish prompt volume. The new number can improve relative weighting between prompts and platforms, but it remains a modelled proxy rather than a count of how many people actually asked an AI system a question.

Amazon SES can now switch open and click tracking per email request

The new request-level controls make email measurement a per-send decision: an application can keep one SES configuration set while disabling open or click tracking for recipients who should not be measured. The override wins over the configuration-set default and adds no separate feature charge.

Reddit’s tracked share of ChatGPT Search citations fell 86% in mid-August

A third-party GEO dataset recorded an 86.4% relative collapse in Reddit’s visible ChatGPT Search citation share while Google AI citation changes were much smaller. The result is a useful warning against building an AI-discovery strategy around one source platform, not proof of an OpenAI penalty or Reddit removal.