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SaaSProduct & GrowthActive dossier

Produktly’s 464-product dataset puts median SaaS tour completion at 29%

The strongest signal in Produktly’s 2026 onboarding dataset is not a universal target but a set of usable baselines: median tour completion was 29%, 1–2-step tours completed far more often than 9+ step tours, in-app NPS response rates were low, and announcement attention was heavily front-loaded. The report explicitly discloses sample and causal limitations.

Formbricks 6.0 makes SpiceDB mandatory for self-hosted surveys — and ends legacy follow-ups in December

The consequential change in Formbricks 6 isn't its new charts: self-hosted operators need a separate authorization service, a maintenance window and verified migration before enabling v6 traffic. Existing follow-up automations also have a December deadline.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Gmail will stop sending as third-party addresses in January 2027

From January 2027, Gmail will no longer send mail as non-Google addresses or fetch third-party accounts through Gmailify/POP on the web. Forwarding into Gmail and third-party accounts in the mobile app remain available, so small-business and custom-domain users need to distinguish the affected desktop workflow from Gmail’s broader mail protocols.

Google is temporarily restricting new Gemini API access from service accounts

The change creates an authentication compatibility boundary for server-to-server Gemini integrations: an architecture that works in an existing project may not be reproducible with a newly introduced service account, and Google has not published an end date for the restriction.

Amazon SES can now switch open and click tracking per email request

The new request-level controls make email measurement a per-send decision: an application can keep one SES configuration set while disabling open or click tracking for recipients who should not be measured. The override wins over the configuration-set default and adds no separate feature charge.

Docker Desktop is replacing its third-party VM layer with Docker VMM

Docker VMM gives Docker direct control over Desktop’s hidden Linux-VM layer and is still targeted to become the default for new installs at GA. The August 24 Desktop 4.88 release is an important beta signal: it fixes a severe inbound-network-throughput regression and removes a 28 GiB Mac memory ceiling, reinforcing the need for workload-specific testing before standardisation.

Zigpoll’s founder says agency-focused packaging lifted revenue per account 24% without a price increase

Zigpoll is a useful tiny-team pricing case because the claimed gain came from segment fit rather than simply charging everyone more. The founder says moving integrations down to the standard plan removed friction for agencies managing many client stores; current product pricing remains tiered primarily by survey-response volume.