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Reddit Ads API is changing campaign objectives and retiring onsite lead forms in September

The technical migration is unchanged, but Reddit's documentation has proven unusually volatile. Integrations should now treat September 21 as the current objective/form readiness date and December 8 as the current published cutoff for HOUR reports longer than seven days—while continuing to recheck the live docs before each deadline.

Gmail will stop sending as third-party addresses in January 2027

From January 2027, Gmail will no longer send mail as non-Google addresses or fetch third-party accounts through Gmailify/POP on the web. Forwarding into Gmail and third-party accounts in the mobile app remain available, so small-business and custom-domain users need to distinguish the affected desktop workflow from Gmail’s broader mail protocols.

ChartMogul finds standard SaaS LTV forecasts miss actual cohort revenue by more than 50% nearly three times in ten

The median SaaS LTV forecast looks almost right at 12 months, but that average hides huge misses in both directions. For acquisition budgets, payback planning and company valuation, ChartMogul’s new 3,331-company analysis argues for treating LTV as a directional indicator rather than a precise revenue forecast.

Gemini 3.5 Transcribe gives developers separate live and file speech-to-text APIs at about $0.009 and $0.005 per minute

Gemini 3.5 Transcribe turns Google’s audio understanding into a purpose-built developer surface: low-latency live transcription costs roughly $0.009/minute at Google’s published assumptions, while file transcription is roughly $0.005/minute and supports richer metadata.

Google rebuilds its Ads API Developer Assistant as an agent plugin for live reporting and validation

Google has turned its Ads API helper into a reusable agent plugin rather than a standalone project. For developers maintaining ad-tech integrations, the material change is that agent workflows can now ground themselves in current Protobuf schemas and execute validated reporting against real Google Ads accounts instead of relying only on model memory.

Ahrefs is making a Google-derived AI demand estimate the default in Brand Radar

Ahrefs is standardising Brand Radar on an estimated AI-demand metric because major AI platforms do not publish prompt volume. The new number can improve relative weighting between prompts and platforms, but it remains a modelled proxy rather than a count of how many people actually asked an AI system a question.

Sign in with Apple is moving new relay addresses to private.icloud.com

Apple has narrowed an earlier plan to unify Sign in with Apple and iCloud+ Hide My Email domains: only new Sign in with Apple relay addresses are moving to `private.icloud.com`, while Hide My Email stays on `icloud.com`. Existing relay addresses continue working, making this a compatibility migration rather than an address replacement.

AWS Lambda can now reference deployment packages directly from your S3 bucket

AWS has added a `REFERENCE` mode for Lambda deployment packages. It eliminates duplicate managed copies, raises the default managed-storage quota to 300GB, and gives teams direct control over encryption, lifecycle and audit policy—but a deleted or inaccessible source object can now make a function inactive.