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ChartMogul finds standard SaaS LTV forecasts miss actual cohort revenue by more than 50% nearly three times in ten

The median SaaS LTV forecast looks almost right at 12 months, but that average hides huge misses in both directions. For acquisition budgets, payback planning and company valuation, ChartMogul’s new 3,331-company analysis argues for treating LTV as a directional indicator rather than a precise revenue forecast.