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Amazon Aurora Serverless gets faster burst scaling

Aurora Serverless can now add roughly 12 ACUs in the first second of a scale-up event on platform versions 3 and 4. The change is automatic and is most useful for bursty SaaS, API, batch and agent workloads, but it does not remove the separate resume delay when a database has scaled all the way to zero.

LinkedIn Ads API adds a 1,000-segment audience cap as Legacy Geo shuts down August 31

Audience-management systems can now fail with `SEGMENT_LIMIT_EXCEEDED`, while old geography identifiers begin returning invalid-field errors after August 31. LinkedIn also opened the Matched Audiences API to applications from qualified developers, increasing the importance of handling these limits correctly.

ChatGPT Ads expands self-service globally as targeting, measurement and campaign tooling deepen

ChatGPT Ads is moving from beta inventory toward a global performance-ad stack. OpenAI has expanded self-service buying and says optimized bidding is now the majority of campaigns, while new audience, measurement and workflow controls increase both scale and attribution complexity.

Amazon joins YouTube Shopping so creators can tag products instead of relying on description links

The integration brings Amazon’s catalog into YouTube’s native shopping layer. It reduces the gap between product recommendation and purchase compared with description links, but access currently requires both YouTube and Amazon affiliate eligibility and is still limited to a select group of creators.

Google rebuilds its Ads API Developer Assistant as an agent plugin for live reporting and validation

Google has turned its Ads API helper into a reusable agent plugin rather than a standalone project. For developers maintaining ad-tech integrations, the material change is that agent workflows can now ground themselves in current Protobuf schemas and execute validated reporting against real Google Ads accounts instead of relying only on model memory.

Docker Desktop is replacing its third-party VM layer with Docker VMM

Docker VMM gives Docker direct control over Desktop’s hidden Linux-VM layer and is still targeted to become the default for new installs at GA. The August 24 Desktop 4.88 release is an important beta signal: it fixes a severe inbound-network-throughput regression and removes a 28 GiB Mac memory ceiling, reinforcing the need for workload-specific testing before standardisation.