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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Reddit opens Max campaign creation to third-party Ads API clients

The change makes Reddit's more automated campaign type usable by agencies, ad-tech platforms and internal campaign systems instead of only through first-party buying surfaces. It expands automation reach, but third-party builders inherit Max's creative and optimization assumptions rather than gaining a new manual campaign type.

Cloud Run adds singleton instances for long-lived, individually addressable workloads

Cloud Run instances sit between autoscaling serverless services and a small VM. They run one individually addressable container continuously, can be stopped and restarted, and use shared CPU economics; Google’s launch example prices 1 vCPU plus 1 GiB running for 30 days at $5.70.

Supabase fixes broken client trace propagation and now preserves trace IDs even for unsampled requests

supabase-js 2.112.3 materially improves the tracing rollout BTN covered earlier: unsampled requests now still carry traceparent for backend log correlation, tracing misconfiguration produces warnings, and browser Edge Function calls need current CORS headers to admit W3C trace context.

Amazon joins YouTube Shopping so creators can tag products instead of relying on description links

The integration brings Amazon’s catalog into YouTube’s native shopping layer. It reduces the gap between product recommendation and purchase compared with description links, but access currently requires both YouTube and Amazon affiliate eligibility and is still limited to a select group of creators.