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Google is adding hard spend caps and commitment pricing for AI agent workloads

Google’s new agent FinOps model combines hard monthly spend caps that pause agent API calls, Flexible Savings Plans with one- or three-year commitments, pay-as-you-go Gemini Enterprise usage and planned deferred execution at up to half normal inference cost. The controls are useful, but commitment economics and task eligibility need to be modeled carefully.

Google Cloud is making every Application Integration run execute under an explicit identity

The migration turns integration identity from an implicit platform detail into an operational dependency. Teams may need new run-as accounts and `Service Account User` grants not only for runtimes but also for editors, publishers, approvers and deployment automation.

Google Cloud opens an agent-ready device farm for mobile testing

Google Cloud’s Developer Device Platform is now in public preview with remote physical-device streaming, parallel emulator testing, smart sharding and an agent skill that can drive multi-step journeys, inspect visual issues and feed fixes back into coding agents. It is billed per active device minute and remains a pre-GA service.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.