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Cloudflare Web Analytics can now change SPA pageview counts as it measures soft navigations properly

Cloudflare’s RUM measurement model now distinguishes hard navigations, native soft navigations and routing-API fallbacks. For React, Vue, Angular, Svelte and other client-routed sites, the immediate consequence is a metric discontinuity: pageviews and Core Web Vitals can shift without an underlying traffic change.

Google will extract landing-page images for new Performance Max campaigns by default — even when accounts opt out

Google is changing the default for Performance Max image extraction on December 4, 2026. Existing campaigns keep their settings, but new campaigns will opt in regardless of an account-level opt-out; agencies and SaaS ad tools need a campaign-level override and careful handling of repeated asset settings.