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Demand Gen is becoming a broader acquisition system rather than only a visual campaign type: advertisers can test conversational lead capture, travel offers tied to destination context and AI-assisted horizontal/vertical video production from one campaign surface.
beehiiv has documented the economics and guardrails behind its rebuilt Recommendation Network, including the 20% fee on paid recommendations, verified-subscriber charging, quality-based auto-pause rules and more granular control over recommendation slots and partner selection.
The August 20 tagging overhaul collapses Google’s lightweight tag and GTM into one platform, changing how marketers manage measurement code without requiring existing Google tags to behave differently on-page.