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Google rebuilds its Ads API Developer Assistant as an agent plugin for live reporting and validation

Google has turned its Ads API helper into a reusable agent plugin rather than a standalone project. For developers maintaining ad-tech integrations, the material change is that agent workflows can now ground themselves in current Protobuf schemas and execute validated reporting against real Google Ads accounts instead of relying only on model memory.

AWS Lambda can now reference deployment packages directly from your S3 bucket

AWS has added a `REFERENCE` mode for Lambda deployment packages. It eliminates duplicate managed copies, raises the default managed-storage quota to 300GB, and gives teams direct control over encryption, lifecycle and audit policy—but a deleted or inaccessible source object can now make a function inactive.

incident.io has made autonomous incident investigations generally available

Investigations has crossed from preview into production and incident.io now reports a large latency improvement in its own measured workflow. The agent continuously reassesses evidence and can hand remediation to coding agents, but the new speed and accuracy figures remain vendor-produced rather than independent.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

AWS is acquiring DuckLabs while DuckDB stays under independent foundation stewardship

The DuckLabs deal separates company ownership from project governance: AWS gets the team behind DuckDB, while the DuckDB Foundation keeps stewardship and the MIT license stays in place. Builders should watch whether that separation remains meaningful as AWS integrates the Duck Stack into its analytics services.

Mixpanel AI can now investigate why a product metric changed and return the result as a working Board

Product teams can launch a root-cause investigation from an Insights report, an alert or Mixpanel Agent instead of manually trying breakdown after breakdown. The result is operationally useful, but it remains an automated statistical diagnosis rather than proof of causation.