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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Microsoft Project Zenith turns 64GB-class Windows PCs into a standardized local-AI developer tier

Project Zenith is not a new model or another Copilot feature. It standardizes a developer-focused Windows experience and hardware floor for local AI work, with preconfigured tooling and OS settings intended to reduce setup friction and dependence on metered cloud inference.

GitHub Actions is starting runtime brownouts for outdated self-hosted runners

Teams with pinned, custom-image or auto-update-disabled GitHub Actions runners can now see registration or job execution fail before the September 25 cutoff. The migration is not just a one-time jump to v2.329.0: already-registered runners must also stay within 30 days of the latest runner release.

Bun 1.4 rewrites the runtime in Rust and moves closer to Node.js 26 compatibility

Bun 1.4 combines an implementation-language rewrite with a larger built-in standard library and a substantial Node-compatibility push. For teams already running Bun, the practical task is to validate native addons, runtime behavior and workload-specific performance rather than treating this as a drop-in minor upgrade.

Docker Desktop is replacing its third-party VM layer with Docker VMM

Docker VMM gives Docker direct control over Desktop’s hidden Linux-VM layer and is still targeted to become the default for new installs at GA. The August 24 Desktop 4.88 release is an important beta signal: it fixes a severe inbound-network-throughput regression and removes a 28 GiB Mac memory ceiling, reinforcing the need for workload-specific testing before standardisation.

Google Cloud is making every Application Integration run execute under an explicit identity

The migration turns integration identity from an implicit platform detail into an operational dependency. Teams may need new run-as accounts and `Service Account User` grants not only for runtimes but also for editors, publishers, approvers and deployment automation.