Find published research by company, product, platform or technology.
Showing 1–20 of 267 dossiers
Fitbit API integrations have less than a month to migrate. The replacement changes authentication and API surface, while Google is still restricting onboarding for new Health API projects.
Automated promotions make the advertiser's own website a source for ad assets. Google can find an offer, validate it and surface it without a marketer manually creating the promotion.
Google has turned its Ads API helper into a reusable agent plugin rather than a standalone project. For developers maintaining ad-tech integrations, the material change is that agent workflows can now ground themselves in current Protobuf schemas and execute validated reporting against real Google Ads accounts instead of relying only on model memory.
Google has moved the Smart Campaign API creation cutoff to September 23. New create operations will fail, while existing campaigns can still be updated and served; Google points developers toward Performance Max, Search or Demand Gen for new automation.
The change is both a media-buying default and an API migration. Advertisers that want online-only Shopping campaigns must move that intent into listing scope or the inventory filter instead of relying on `ShoppingSetting.enable_local=false`.
The replacement is not a drop-in path rename: Cloudflare separates domain search, availability checks and registration operations into newer endpoints, so old registrar automation can break after the cutoff.
Azure Document Intelligence v2.0 reaches retirement on August 31, 2026. Microsoft recommends moving workloads to the current v4.0 API; the post-v2 REST surface was redesigned, so teams should verify the actual api-version their SDK or HTTP client sends rather than assuming a package upgrade is enough.
The August Local Services Ads migration is an operational cutoff, not a rebrand. Selected U.S. home and storefront service advertisers are moving into Google Ads now; teams need to export old reports and re-check budget and bidding assumptions before their account is transferred.
Google’s September Search changes now form a broader migration story: legacy campaign-level Broad Match and standalone Automatically Created Assets settings will be converted into AI Max, while language targeting stops affecting Search delivery and related API mutations begin failing.
Google Ads has changed a long-standing edge case in automated bidding: budget-constrained campaigns now aim more consistently at their configured target instead of sometimes materially overachieving it.
The migration risk is subtle: nothing breaks immediately, yet ERP, marketplace, POS and supplier integrations can become incomplete as soon as merchants start attaching multiple UPC, EAN, GTIN, ISBN or ASIN identifiers to one variant.
Sentry has completed a breaking alerting migration. Legacy alert APIs are gone; metric detection now lives in Monitors while notification routing lives in Alerts, and old direct integrations must use the replacement endpoints.
The change makes Reddit's more automated campaign type usable by agencies, ad-tech platforms and internal campaign systems instead of only through first-party buying surfaces. It expands automation reach, but third-party builders inherit Max's creative and optimization assumptions rather than gaining a new manual campaign type.
The technical migration is unchanged, but Reddit's documentation has proven unusually volatile. Integrations should now treat September 21 as the current objective/form readiness date and December 8 as the current published cutoff for HOUR reports longer than seven days—while continuing to recheck the live docs before each deadline.
ChatGPT Ads is expanding both in format and reach: selected advertisers can test branded conversational agents after an ad click, while the platform now spans more than 60 countries and OpenAI says it passed a $1 billion annualized revenue run rate by the end of August.
The change creates an authentication compatibility boundary for server-to-server Gemini integrations: an architecture that works in an existing project may not be reproducible with a newly introduced service account, and Google has not published an end date for the restriction.
The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.
Audience-management systems can now fail with `SEGMENT_LIMIT_EXCEEDED`, while old geography identifiers begin returning invalid-field errors after August 31. LinkedIn also opened the Matched Audiences API to applications from qualified developers, increasing the importance of handling these limits correctly.
The Imagen 4 shutdown is now effective, not merely scheduled. Builders still calling the old model IDs need to migrate to current Gemini image generation, where model names and interaction patterns differ enough to warrant explicit compatibility testing.
Google Play’s 2026 target-API cutoff has two separate consequences: most new submissions and updates need API 36, while existing apps below API 35 can lose distribution to new users on newer Android devices. Developers who need more time can request an extension to November 1.