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Azure’s old PostgreSQL versions do not switch off on September 1, but they do become a paid legacy choice. Extended Support is automatic, billed by vCore-hour for running servers, and cannot be declined while an unsupported engine version remains in use.
The August 20 tagging overhaul collapses Google’s lightweight tag and GTM into one platform, changing how marketers manage measurement code without requiring existing Google tags to behave differently on-page.
Publishers can opt out of AI model training without necessarily leaving traditional search or AI citations. Microsoft's new page-level grounding controls introduce a migration trap for sites relying on legacy NoArchive/NoCache settings.
Retailers and commerce-tool developers can now query first-party UCP shopping funnels rather than infer agentic checkout performance from traffic alone, but the alpha API needs careful query design.
Developers can submit tool integrations to Google Search and Gemini using MCP, but access is phased, users must connect apps, and Google reviews submissions.
AI Mode ads are expanding internationally, including New Zealand, and appearing in US follow-up conversations — with aggregate reporting and no AI-only campaign switch.
Google now advises noindex or crawl blocking for user-created pages meant for direct sharing, plus Search Console and platform-level spam monitoring.
Google Ads now documents positive-only AI review summaries inside Search ads in the US, UK, Australia and India. Advertisers cannot customise the text; source, opt-out and reporting controls remain unclear.
A new Performance Max sourced-videos setting can add up to ten crawled videos per asset group, uploaded to a Google-owned branded YouTube channel. It is on by default for new campaigns, but sources require approval.
Google is changing the default for Performance Max image extraction on December 4, 2026. Existing campaigns keep their settings, but new campaigns will opt in regardless of an account-level opt-out; agencies and SaaS ad tools need a campaign-level override and careful handling of repeated asset settings.
AdSense's October 22 policy revision changes where publishers can put accompanying video and how sticky players may start, without removing other video-ad safeguards or guaranteeing higher revenue.
Google released DV360 API v5 in public beta on October 22. Integrators need to remap inventory deals and auction packages, update Demand Gen/YouTube audience logic, and move Customer Match writes to the Data Manager API.
The August warning is now an operational requirement for new integrations and tests, not merely an upcoming migration. Older integrations remain on a later, unannounced enforcement timetable.
Google Cloud customers gain a new route to OpenAI models with unified governance and cloud-commitment billing, but broad availability and some privacy features are still forthcoming.
Financial advertisers in the US and Canada face a new Google Ads verification gate in 2027. Google will announce accepted registries and onboarding details before enforcement; it is not a current blanket ad ban.
Retailers can now submit warranty duration as structured product-feed data, but the new Google field does not replace Quebec's mandatory near-price disclosures or the underlying free repair guarantee.
Google Analytics hostname allowlists reduce some ghost-traffic cleanup, but server-side Measurement Protocol events bypass the filter. Teams must distinguish browser collection from Measurement Protocol and test empty-hostname events.
Google reversed its earlier ad-free approach to Personal Intelligence in AI Mode. Connected-app-derived insights may influence ads, with testing scope and advertiser controls still unclear.
Google is moving source links higher in AI answers, testing prominent official-site panels and expanding news carousels, while Preferred Sources use has grown more than sevenfold in 2026.
Google's News AI pilot now includes 400+ publishers worldwide. The negotiated content-delivery licensing deals are separate from its Search Console AI Contribution Pilot, and payment terms remain private.