Find published research by company, product, platform or technology.
Showing 1–20 of 286 dossiers
Google must build Prebid integrations, let rival publisher ad servers receive real-time AdX bids, make publisher data portable and stop preferential AdWords bidding under a six-year court-supervised remedy.
Apple’s October EU terms rewrite replaces the per-install Core Technology Fee with transaction commissions and lets alternative payments coexist with IAP. The exact rate table makes the economics clearer: developers need to model checkout method, program eligibility and distribution channel rather than install scale alone.
Jev’s launch claims were interesting; Vercel’s usage data is more useful. Nearly 13% of paid AI Gateway teams tried the typed decision model in its first day, while Jev also rose to a material share of gateway requests. That does not establish retention or production success, but it is unusually fast developer uptake for a model designed to make bounded software decisions rather than generate prose.
This is a patch-and-hunt event rather than a routine Commerce security release. Exploitation began before the vendor fix existed, and Adobe plus independent responders recommend remediation that goes beyond installing the hotfix when compromise is suspected.
The change makes Reddit's more automated campaign type usable by agencies, ad-tech platforms and internal campaign systems instead of only through first-party buying surfaces. It expands automation reach, but third-party builders inherit Max's creative and optimization assumptions rather than gaining a new manual campaign type.
The technical migration is unchanged, but Reddit's documentation has proven unusually volatile. Integrations should now treat September 21 as the current objective/form readiness date and December 8 as the current published cutoff for HOUR reports longer than seven days—while continuing to recheck the live docs before each deadline.
The new processor can vary sample rates by trace fingerprint and target either a traffic percentage or throughput budget. It is usable now in Honeycomb’s Collector distribution, while the upstream OpenTelemetry component is still working toward alpha.
The change is both a media-buying default and an API migration. Advertisers that want online-only Shopping campaigns must move that intent into listing scope or the inventory filter instead of relying on `ShoppingSetting.enable_local=false`.
Microsoft’s Search automation has moved from a limited test into a default campaign-creation path. Advertisers can still switch AI Max off, but new Search campaigns now begin with a suite that can expand queries, creative and landing-page routing beyond the manually supplied keyword-and-ad structure.
Google has turned its Ads API helper into a reusable agent plugin rather than a standalone project. For developers maintaining ad-tech integrations, the material change is that agent workflows can now ground themselves in current Protobuf schemas and execute validated reporting against real Google Ads accounts instead of relying only on model memory.
The August Local Services Ads migration is an operational cutoff, not a rebrand. Selected U.S. home and storefront service advertisers are moving into Google Ads now; teams need to export old reports and re-check budget and bidding assumptions before their account is transferred.
Microsoft Advertising is taking Max CPC out of new standalone automated campaigns from October 1. Existing capped campaigns and portfolio strategies retain the control for now, but advertisers creating new campaigns will need to rely more heavily on conversion targets, budgets and portfolio bidding.
Google’s September Search changes now form a broader migration story: legacy campaign-level Broad Match and standalone Automatically Created Assets settings will be converted into AI Max, while language targeting stops affecting Search delivery and related API mutations begin failing.
Google has moved the Smart Campaign API creation cutoff to September 23. New create operations will fail, while existing campaigns can still be updated and served; Google points developers toward Performance Max, Search or Demand Gen for new automation.
Ada has added code tools that run a restricted Python subset inside agent conversations. They can transform API responses, perform deterministic calculations and call allowlisted domains, while MCP-authored changes can be staged and reviewed before promotion.
Google Ads has changed a long-standing edge case in automated bidding: budget-constrained campaigns now aim more consistently at their configured target instead of sometimes materially overachieving it.
Adobe Commerce and Magento merchants should treat CVE-2026-71362 as an urgent patch: independent security telemetry reports exploitation attempts even though Adobe’s bulletin still says it has not observed exploitation in the wild.
ChatGPT Ads is expanding beyond inventory and campaign automation: selected advertisers can now test branded conversational agents after an ad click, while OpenAI pushes campaign creation, creative generation and CRM/ecommerce integration deeper into the ad stack.
The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.
The change is not about where database rows live; Cloud SQL already has regional instance placement. It changes where API control traffic is processed, reducing dependence on global frontend infrastructure and making data-in-transit boundaries easier to align with sovereignty requirements.