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Reddit Ads API is changing campaign objectives and retiring onsite lead forms in September

The technical migration is unchanged, but Reddit's documentation has proven unusually volatile. Integrations should now treat September 21 as the current objective/form readiness date and December 8 as the current published cutoff for HOUR reports longer than seven days—while continuing to recheck the live docs before each deadline.

AWS Lambda can now reference deployment packages directly from your S3 bucket

AWS has added a `REFERENCE` mode for Lambda deployment packages. It eliminates duplicate managed copies, raises the default managed-storage quota to 300GB, and gives teams direct control over encryption, lifecycle and audit policy—but a deleted or inaccessible source object can now make a function inactive.

Cloudflare and OpenAI test edge signals that put hundreds of millions of pages into ChatGPT search

Cloudflare supplies page-discovery and change signals; OpenAI independently evaluates and ranks discovered pages. The experiment is limited, respects crawler permissions, and is not a new general opt-in indexing service or a guarantee of traffic.

Google wins dismissal of publisher antitrust suits over AI Overviews

The ruling does not decide whether AI Overviews hurt publisher traffic or whether reuse of publisher content is fair. It narrows one legal route for challenging that shift: these complaints did not turn the search-for-content relationship into an antitrust agreement, and the court said broader economic dislocation is a question for lawmakers.

Ahrefs is making a Google-derived AI demand estimate the default in Brand Radar

Ahrefs is standardising Brand Radar on an estimated AI-demand metric because major AI platforms do not publish prompt volume. The new number can improve relative weighting between prompts and platforms, but it remains a modelled proxy rather than a count of how many people actually asked an AI system a question.

ChatGPT Atlas can still surface blocked URLs unless publishers use noindex

Blocking OAI-SearchBot is not a complete removal signal for ChatGPT Atlas. OpenAI says a disallowed page can still appear as a link and title when the URL is learned elsewhere and judged relevant; publishers that want to suppress that result need a crawlable noindex directive, while GPTBot remains the separate training control.

A preregistered field experiment finds Google’s AI search reduces publisher clicks

The study moves the AI-search traffic debate beyond observational correlations: participants were randomly assigned to current Google Search, a version with AI features hidden, or AI Mode-only search during ordinary browsing. It is still a preprint and does not establish effects for every query or publisher.