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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Google Cloud extends Agent Identity into Cloud Run with automatic Agent Registry registration

Agent Identity is moving from a standalone credential boundary into a mainstream serverless runtime. Cloud Run can now assign agent identities and register agents/MCP servers automatically, reducing custom discovery and identity plumbing while keeping the runtime integration itself in Preview.

Anthropic’s Model Hardware Standard gives AI agents a shared interface for physical devices

MHS is an attempt to make microscopes, liquid handlers, robotic arms and other programmable hardware look like a consistent tool surface to AI agents. It is still a research preview, but the interoperability layer is already being tested with research institutions and hardware vendors.

Ahrefs is making a Google-derived AI demand estimate the default in Brand Radar

Ahrefs is standardising Brand Radar on an estimated AI-demand metric because major AI platforms do not publish prompt volume. The new number can improve relative weighting between prompts and platforms, but it remains a modelled proxy rather than a count of how many people actually asked an AI system a question.

AWS Security Agent can now hard-cap autonomous pentest spend and revalidate individual fixes

AWS’s agentic pentesting service can run multiple security tasks in parallel, so billable task-hours may exceed wall-clock test duration. New per-run task-hour limits stop a test gracefully at the ceiling and preserve findings, while targeted revalidation checks specific fixes without rerunning the entire pentest.

SaaSProduct & GrowthActive dossier

Produktly’s 464-product dataset puts median SaaS tour completion at 29%

The strongest signal in Produktly’s 2026 onboarding dataset is not a universal target but a set of usable baselines: median tour completion was 29%, 1–2-step tours completed far more often than 9+ step tours, in-app NPS response rates were low, and announcement attention was heavily front-loaded. The report explicitly discloses sample and causal limitations.