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Meta opens Muse Spark’s 816B weights — but large model-as-a-service operators need a separate licence

Meta Muse Spark Open is genuinely downloadable, unlike a promised future weight release. But 42B active parameters do not make its 816B weights cheap to host, and the Muse Model License is not Apache or MIT: model-as-a-service operators over $20M in affiliated annual gross revenue need a separate agreement.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Google Cloud extends Agent Identity into Cloud Run with automatic Agent Registry registration

Agent Identity is moving from a standalone credential boundary into a mainstream serverless runtime. Cloud Run can now assign agent identities and register agents/MCP servers automatically, reducing custom discovery and identity plumbing while keeping the runtime integration itself in Preview.