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Demand Gen is becoming a broader acquisition system rather than only a visual campaign type: advertisers can test conversational lead capture, travel offers tied to destination context and AI-assisted horizontal/vertical video production from one campaign surface.
Google Play’s 2026 target-API cutoff has two separate consequences: most new submissions and updates need API 36, while existing apps below API 35 can lose distribution to new users on newer Android devices. Developers who need more time can request an extension to November 1.
AWS has added a `REFERENCE` mode for Lambda deployment packages. It eliminates duplicate managed copies, raises the default managed-storage quota to 300GB, and gives teams direct control over encryption, lifecycle and audit policy—but a deleted or inaccessible source object can now make a function inactive.
Email open tracking is becoming a consent-controlled data source rather than a default analytics primitive. Klaviyo’s new controls can remove opens from reporting, attribution, segments and flow triggers for recipients who should not be tracked.