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Reddit opens Max campaign creation to third-party Ads API clients

The change makes Reddit's more automated campaign type usable by agencies, ad-tech platforms and internal campaign systems instead of only through first-party buying surfaces. It expands automation reach, but third-party builders inherit Max's creative and optimization assumptions rather than gaining a new manual campaign type.

Amazon SES can now switch open and click tracking per email request

The new request-level controls make email measurement a per-send decision: an application can keep one SES configuration set while disabling open or click tracking for recipients who should not be measured. The override wins over the configuration-set default and adds no separate feature charge.

Supabase fixes broken client trace propagation and now preserves trace IDs even for unsampled requests

supabase-js 2.112.3 materially improves the tracing rollout BTN covered earlier: unsampled requests now still carry traceparent for backend log correlation, tracing misconfiguration produces warnings, and browser Edge Function calls need current CORS headers to admit W3C trace context.

Amazon joins YouTube Shopping so creators can tag products instead of relying on description links

The integration brings Amazon’s catalog into YouTube’s native shopping layer. It reduces the gap between product recommendation and purchase compared with description links, but access currently requires both YouTube and Amazon affiliate eligibility and is still limited to a select group of creators.