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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Cursor turns cloud agents into event-driven workers — and now lets teams choose where they execute

Self-Hosted Machines changes the architecture of Cursor’s Cloud Agents more than another model option would. Teams can keep code, build outputs, secrets and terminal/browser actions on infrastructure they control, but the planning/inference loop remains a Cursor service and enterprise teams become responsible for worker images, scaling, secrets and production validation.

Google rebuilds its Ads API Developer Assistant as an agent plugin for live reporting and validation

Google has turned its Ads API helper into a reusable agent plugin rather than a standalone project. For developers maintaining ad-tech integrations, the material change is that agent workflows can now ground themselves in current Protobuf schemas and execute validated reporting against real Google Ads accounts instead of relying only on model memory.

Supabase makes MCP access centrally governed through enterprise SSO

Supabase has implemented MCP Enterprise-Managed Authorization using identity-provider assertions, short-lived tokens and existing Supabase role boundaries. It gives organizations a central on/off switch for approved AI clients while keeping access scoped to the individual employee rather than sharing a powerful organization token.

Microsoft Project Zenith turns 64GB-class Windows PCs into a standardized local-AI developer tier

Project Zenith is not a new model or another Copilot feature. It standardizes a developer-focused Windows experience and hardware floor for local AI work, with preconfigured tooling and OS settings intended to reduce setup friction and dependence on metered cloud inference.

TRACE gives AI agents a portable, hardware-attested runtime evidence format

TRACE targets a gap between audit promises and what an AI agent actually did at runtime. Its v0.2 developer preview can bind model, policy, data and tool-use claims to confidential-computing attestation, but it is still pre-ratification and explicitly not ready to treat as a production compliance guarantee.