Ahrefs' 66.6-million-response study finds most free ChatGPT answers never search the web
New AI-search data highlight the value of original product information while showing why one-size-fits-all GEO advice is risky.
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pgx-bm25 1.0 brings ranked full-text search into PostgreSQL's index layer
The third-party pgx-bm25 1.0 extension gives PostgreSQL 17 and 18 native-index BM25 ranked retrieval with ordered scans and no external engine, but it is not built into PostgreSQL core and has important planner and RLS caveats.
Microsoft Advertising makes AI Max the default starting point for new Search campaigns
Microsoft’s Search automation has moved from a limited test into a default campaign-creation path. Advertisers can still switch AI Max off, but new Search campaigns now begin with a suite that can expand queries, creative and landing-page routing beyond the manually supplied keyword-and-ad structure.
Cloud & InfrastructureActive dossier
DynamoDB adds native vector indexes for similarity search
DynamoDB vector indexes add native similarity search through SearchVectors and now have clear per-GB write, search and storage pricing, plus published throughput quotas.
News Boxes lose ground to AI Overviews in Google news searches — but visibility is not traffic
Trisolute's news SERP tracking documents a large shift from traditional News Boxes to AI Overviews, with important sampling and attribution limits.
Google tells platforms to keep link-only generated pages out of Search by default
Google now advises noindex or crawl blocking for user-created pages meant for direct sharing, plus Search Console and platform-level spam monitoring.
Google Ads can now pull promotions from your website and put them into ads
Automated promotions make the advertiser's own website a source for ad assets. Google can find an offer, validate it and surface it without a marketer manually creating the promotion.
Google is splitting site-reputation enforcement between EEA and non-EEA search results
Google is creating a geographic split in one of Search's most consequential spam controls. Publishers can face a manual action globally, but EEA users will see the affected section ranked on its own merits rather than directly demoted by that action.
Ahrefs is making a Google-derived AI demand estimate the default in Brand Radar
Ahrefs is standardising Brand Radar on an estimated AI-demand metric because major AI platforms do not publish prompt volume. The new number can improve relative weighting between prompts and platforms, but it remains a modelled proxy rather than a count of how many people actually asked an AI system a question.
Google is turning every Google tag into a full Tag Manager container
The August 20 tagging overhaul collapses Google’s lightweight tag and GTM into one platform, changing how marketers manage measurement code without requiring existing Google tags to behave differently on-page.
Bing Webmaster Tools now measures AI-search citation share, intent and topic visibility
Microsoft's October 13 Topics Portfolio beta shows AI-grounding queries that cite rivals but not your site, grouped by theme with approximate demand and competition measures; access depends on sufficient site data.
Cloudflare’s AI crawler controls can now preserve search while refusing training
Cloudflare’s crawler controls now distinguish between refusing AI training and refusing the crawler itself. The new Disallow AI Training option is designed to keep search discoverability while expressing a training opt-out to operators that meet Cloudflare’s Accountable requirements.
ChatGPT Atlas can still surface blocked URLs unless publishers use noindex
Blocking OAI-SearchBot is not a complete removal signal for ChatGPT Atlas. OpenAI says a disallowed page can still appear as a link and title when the URL is learned elsewhere and judged relevant; publishers that want to suppress that result need a crawlable noindex directive, while GPTBot remains the separate training control.
Google and Bing back shared AI-training opt-out — Bing adds separate grounding rules with a 2027 deadline
Publishers can opt out of AI model training without necessarily leaving traditional search or AI citations. Microsoft's new page-level grounding controls introduce a migration trap for sites relying on legacy NoArchive/NoCache settings.
Google Merchant API exposes AI Mode and Gemini checkout funnels — with an alpha reporting trap
Retailers and commerce-tool developers can now query first-party UCP shopping funnels rather than infer agentic checkout performance from traffic alone, but the alpha API needs careful query design.
Google expands AI Mode ads to 10 markets, including New Zealand, and launches US follow-up ads
AI Mode ads are expanding internationally, including New Zealand, and appearing in US follow-up conversations — with aggregate reporting and no AI-only campaign switch.
Google Performance Max enables sourced videos by default — and may switch on existing campaigns
A new Performance Max sourced-videos setting can add up to ten crawled videos per asset group, uploaded to a Google-owned branded YouTube channel. It is on by default for new campaigns, but sources require approval.
Google will extract landing-page images for new Performance Max campaigns by default — even when accounts opt out
Google is changing the default for Performance Max image extraction on December 4, 2026. Existing campaigns keep their settings, but new campaigns will opt in regardless of an account-level opt-out; agencies and SaaS ad tools need a campaign-level override and careful handling of repeated asset settings.
Google loosens AdSense video placement rules for floating and sticky players
AdSense's October 22 policy revision changes where publishers can put accompanying video and how sticky players may start, without removing other video-ad safeguards or guaranteeing higher revenue.
Google's DV360 API v5 beta breaks inventory IDs and moves Customer Match writes to Data Manager
Google released DV360 API v5 in public beta on October 22. Integrators need to remap inventory deals and auction packages, update Demand Gen/YouTube audience logic, and move Customer Match writes to the Data Manager API.