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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Meta Muse turns a consumer AI assistant into a persistent agent — and its first Mac zero-day tests the containment model

Muse packages persistent autonomous execution, credentials, payments, app access and memory into a mainstream consumer product. A September macOS hotfix now provides an early real-world lesson: agent containment has to protect not only the cloud runtime but also the local control path into the agent.