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Buttondown cut its database from 2TB to 750GB by deleting three legacy tables

Buttondown’s 'Great Pruning' is a small-SaaS operations story about deleting architecture rather than adding it. The company removed duplicated or over-retained request and email-event data after changing how those workloads were processed.

Reddit opens Max campaign creation to third-party Ads API clients

The change makes Reddit's more automated campaign type usable by agencies, ad-tech platforms and internal campaign systems instead of only through first-party buying surfaces. It expands automation reach, but third-party builders inherit Max's creative and optimization assumptions rather than gaining a new manual campaign type.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.