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Google rebuilds its Ads API Developer Assistant as an agent plugin for live reporting and validation

Google has turned its Ads API helper into a reusable agent plugin rather than a standalone project. For developers maintaining ad-tech integrations, the material change is that agent workflows can now ground themselves in current Protobuf schemas and execute validated reporting against real Google Ads accounts instead of relying only on model memory.

Agent Plugins 1.0 now has a concrete cross-client compatibility layer for Skills and MCP

Agent Plugins 1.0 now has documented support across VS Code, Cursor, GitHub Copilot, ChatGPT/Codex, Kiro and several open-source agents. That makes the format materially more useful for cross-client distribution, but portable components remain limited to Agent Skills and MCP servers while permissions, hooks, commands and host UX stay client-specific.