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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Google Cloud opens an agent-ready device farm for mobile testing

Google Cloud’s Developer Device Platform is now in public preview with remote physical-device streaming, parallel emulator testing, smart sharding and an agent skill that can drive multi-step journeys, inspect visual issues and feed fixes back into coding agents. It is billed per active device minute and remains a pre-GA service.