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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Meta’s approved U.S. teen settlement makes daily limits and nighttime blocks default on Instagram and Facebook

The settlement has crossed from proposed agreement to approved operating constraint. Meta now says the two-hour limit counts activity across Facebook, Instagram and detected multiple accounts, while teens also gain controls for non-algorithmic feeds and autoplay; most terms are required to remain in place for ten years.