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Showing 61–80 of 148 dossiers
A missed call can now become a billable Google Local Services Ads lead. Advertisers should review phone routing, business hours and the 30-day credit window rather than assuming only answered calls count.
Automated promotions make the advertiser's own website a source for ad assets. Google can find an offer, validate it and surface it without a marketer manually creating the promotion.
ChatGPT Ads is expanding both in format and reach: selected advertisers can test branded conversational agents after an ad click, while the platform now spans more than 60 countries and OpenAI says it passed a $1 billion annualized revenue run rate by the end of August.
The useful part of Kanbanchi’s case is that it did not need a new product category or a giant ad budget. A 25-person bootstrapped team changed the economics and presentation of an existing product, made team savings visible and progressively moved its customer mix toward multi-seat accounts.
The distribution shift matters beyond another sales-channel integration: product discovery, checkout, attribution and analytics can now happen off the merchant’s own storefront, and some familiar client-side pixels and checkout customizations do not travel with the order.
The counting-rule change is no longer theoretical. Early post-cutover data suggests public views can materially outpace Engaged views, with the size of the gap varying by channel size, category and discovery surface.
The new request-level controls make email measurement a per-send decision: an application can keep one SES configuration set while disabling open or click tracking for recipients who should not be measured. The override wins over the configuration-set default and adds no separate feature charge.
beehiiv has documented the economics and guardrails behind its rebuilt Recommendation Network, including the 20% fee on paid recommendations, verified-subscriber charging, quality-based auto-pause rules and more granular control over recommendation slots and partner selection.
Google’s September Search changes now form a broader migration story: legacy campaign-level Broad Match and standalone Automatically Created Assets settings will be converted into AI Max, while language targeting stops affecting Search delivery and related API mutations begin failing.
The August 20 tagging overhaul collapses Google’s lightweight tag and GTM into one platform, changing how marketers manage measurement code without requiring existing Google tags to behave differently on-page.
Zipchat is useful as an operating case study, not a comeback story. Founder-reported figures show how a prior platform dependency failure influenced a new AI SaaS model built around reply-based pricing, channel diversification, revenue-based financing and tighter hiring discipline.
At ObservabilityCON 2026, Grafana opened paid plugin distribution to verified partners. Cloud customers can trial and subscribe to integrations on their Grafana bill; partner maintenance and security requirements are part of the model.
Financial advertisers in the US and Canada face a new Google Ads verification gate in 2027. Google will announce accepted registries and onboarding details before enforcement; it is not a current blanket ad ban.
Google Analytics hostname allowlists reduce some ghost-traffic cleanup, but server-side Measurement Protocol events bypass the filter. Teams must distinguish browser collection from Measurement Protocol and test empty-hostname events.
AI image and social-app developers face clearer moderation and review obligations; hiding features can threaten an entire developer account.
Hydrogen 2026-10 is generally available as a JavaScript commerce library with React Router and Next.js starters and examples for other frameworks. Existing Hydrogen storefronts still work; migration is optional.
Google is moving source links higher in AI answers, testing prominent official-site panels and expanding news carousels, while Preferred Sources use has grown more than sevenfold in 2026.
Google's News AI pilot now includes 400+ publishers worldwide. The negotiated content-delivery licensing deals are separate from its Search Console AI Contribution Pilot, and payment terms remain private.
Apple’s EU payment rules are operational, not future-tense. RevenueCat reduces transaction reporting work for eligible alternative checkouts; the fees, App Review, 12-month commitment and uncertain in-app-sheet rollout remain.
The multi-retailer cart, previously previewed in May, is now available in the US. Price alerts, promo-code suggestions and Google Pay or merchant checkout could reshape how ecommerce sellers measure product discovery and conversion.