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Cloudflare Web Analytics can now change SPA pageview counts as it measures soft navigations properly

Cloudflare’s RUM measurement model now distinguishes hard navigations, native soft navigations and routing-API fallbacks. For React, Vue, Angular, Svelte and other client-routed sites, the immediate consequence is a metric discontinuity: pageviews and Core Web Vitals can shift without an underlying traffic change.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Kubernetes 1.37 moves more cluster operations into the core platform

The release consolidates several recurring cluster-management jobs into core APIs and controllers. HPA scale-to-zero is now default-on Beta, storage-version migration and Pod Certificates are Stable, DRA can satisfy existing extended-resource requests, and large etcd reads gain a streaming path that reduces peak memory pressure.

Neon’s branchable backend reaches Europe as Functions and Object Storage expand to Frankfurt

Neon is extending database branching into a broader backend stack and now into a second geography. The Frankfurt expansion improves latency and data-location choices, but Functions and Object Storage remain beta products with pricing and production boundaries still unsettled.