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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Amazon ECS now separates control-plane failures from auxiliary-daemon failures on managed capacity

The newer `critical=false` daemon control changes ECS Managed Instances from an all-daemons-are-instance-critical model to an explicit reliability trade-off: logging, metrics or security agents can fail without forcing application workloads off the host, while ECS still emits health events and action logs.

Apple is replacing its EU App Store install fee with a unified commission model

Apple’s October EU terms rewrite replaces the per-install Core Technology Fee with transaction commissions and lets alternative payments coexist with IAP. The exact rate table makes the economics clearer: developers need to model checkout method, program eligibility and distribution channel rather than install scale alone.

GitHub’s OAuth apps get short-lived tokens, multiple callbacks — and a wildcard setting worth auditing

GitHub OAuth apps can now use eight-hour access tokens with rotating refresh tokens, register up to 10 callback URLs, and explicitly control wildcard callback matching. New apps default to expiring tokens, while existing single-callback apps should review a legacy wildcard setting GitHub has now made visible.