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Google Cloud extends Agent Identity into Cloud Run with automatic Agent Registry registration

Agent Identity is moving from a standalone credential boundary into a mainstream serverless runtime. Cloud Run can now assign agent identities and register agents/MCP servers automatically, reducing custom discovery and identity plumbing while keeping the runtime integration itself in Preview.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Kubernetes 1.37 moves more cluster operations into the core platform

The release consolidates several recurring cluster-management jobs into core APIs and controllers. HPA scale-to-zero is now default-on Beta, storage-version migration and Pod Certificates are Stable, DRA can satisfy existing extended-resource requests, and large etcd reads gain a streaming path that reduces peak memory pressure.

Google Cloud is making every Application Integration run execute under an explicit identity

The migration turns integration identity from an implicit platform detail into an operational dependency. Teams may need new run-as accounts and `Service Account User` grants not only for runtimes but also for editors, publishers, approvers and deployment automation.

Supabase fixes broken client trace propagation and now preserves trace IDs even for unsampled requests

supabase-js 2.112.3 materially improves the tracing rollout BTN covered earlier: unsampled requests now still carry traceparent for backend log correlation, tracing misconfiguration produces warnings, and browser Edge Function calls need current CORS headers to admit W3C trace context.

Cloudflare Web Analytics can now change SPA pageview counts as it measures soft navigations properly

Cloudflare’s RUM measurement model now distinguishes hard navigations, native soft navigations and routing-API fallbacks. For React, Vue, Angular, Svelte and other client-routed sites, the immediate consequence is a metric discontinuity: pageviews and Core Web Vitals can shift without an underlying traffic change.

TRACE gives AI agents a portable, hardware-attested runtime evidence format

TRACE targets a gap between audit promises and what an AI agent actually did at runtime. Its v0.2 developer preview can bind model, policy, data and tool-use claims to confidential-computing attestation, but it is still pre-ratification and explicitly not ready to treat as a production compliance guarantee.

Amazon SES can now switch open and click tracking per email request

The new request-level controls make email measurement a per-send decision: an application can keep one SES configuration set while disabling open or click tracking for recipients who should not be measured. The override wins over the configuration-set default and adds no separate feature charge.

NVIDIA Groq 3 LPX enters full production with 3,431-token/s long-context inference

Groq 3 LPX is moving from architecture announcement to manufactured infrastructure. Artificial Analysis measured about 3,400 output tokens/s at both 10K and 100K context on an NVIDIA-hosted private endpoint, but the single-concurrency benchmark does not yet establish public-cloud price, multi-tenant throughput or end-to-end agent speed.