Find published research by company, product, platform or technology.
Showing 1–14 of 14 dossiers
Google is creating a geographic split in one of Search's most consequential spam controls. Publishers can face a manual action globally, but EEA users will see the affected section ranked on its own merits rather than directly demoted by that action.
Google did not announce a new spam policy with the August update, but early independent measurement shows unusually large ranking displacement across 20 industries. The data is useful for diagnosing timing and scale, not proof that any individual site was demoted for spam.
YepAPI corrected a platform-wide flat-rate billing defect on August 22 and left historical undercharges untouched. On the same date it also increased selected flat-rate and volume prices, making the current cost step-up larger for some endpoints than the billing fix alone would suggest.
beehiiv has moved AI crawler policy from a voluntary robots.txt signal to an enforceable publisher control for Max and Enterprise custom-domain sites. Its new dashboard tracks 22 AI and search crawlers, while separate structured-data and llms.txt features target AI discovery rather than access control.
For some queries, Google is no longer waiting for a user to open a longer AI Overview. The system can expand it automatically, creating a larger zero-click answer surface and moving traditional results further down the page.
The study moves the AI-search traffic debate beyond observational correlations: participants were randomly assigned to current Google Search, a version with AI features hidden, or AI Mode-only search during ordinary browsing. It is still a preprint and does not establish effects for every query or publisher.
Preferred Sources is now global, appears inside Google’s AI-search experiences, and has an embeddable publisher button. Google says readers are twice as likely to click a source after marking it preferred.
Zipchat is useful as an operating case study, not a comeback story. Founder-reported figures show how a prior platform dependency failure influenced a new AI SaaS model built around reply-based pricing, channel diversification, revenue-based financing and tighter hiring discipline.
A third-party GEO dataset recorded an 86.4% relative collapse in Reddit’s visible ChatGPT Search citation share while Google AI citation changes were much smaller. The result is a useful warning against building an AI-discovery strategy around one source platform, not proof of an OpenAI penalty or Reddit removal.
Ahrefs is standardising Brand Radar on an estimated AI-demand metric because major AI platforms do not publish prompt volume. The new number can improve relative weighting between prompts and platforms, but it remains a modelled proxy rather than a count of how many people actually asked an AI system a question.
Blocking OAI-SearchBot is not a complete removal signal for ChatGPT Atlas. OpenAI says a disallowed page can still appear as a link and title when the URL is learned elsewhere and judged relevant; publishers that want to suppress that result need a crawlable noindex directive, while GPTBot remains the separate training control.
Bing’s AI Performance reporting now shows not just whether a site is cited in AI answers, but how its visibility breaks down by query intent, topic and citation share over time.
Search Console’s new generative-AI reports separate AI-feature impressions from overall search performance, exposing pages, countries, devices and time trends for AI Overviews, AI Mode and Discover.
Search Console can now treat supported social and video accounts as properties, exposing Google impressions, clicks, queries and post-level performance for Instagram, TikTok, X and YouTube content.