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ChartMogul finds standard SaaS LTV forecasts miss actual cohort revenue by more than 50% nearly three times in ten

The median SaaS LTV forecast looks almost right at 12 months, but that average hides huge misses in both directions. For acquisition budgets, payback planning and company valuation, ChartMogul’s new 3,331-company analysis argues for treating LTV as a directional indicator rather than a precise revenue forecast.

Cloudflare Web Analytics can now change SPA pageview counts as it measures soft navigations properly

Cloudflare’s RUM measurement model now distinguishes hard navigations, native soft navigations and routing-API fallbacks. For React, Vue, Angular, Svelte and other client-routed sites, the immediate consequence is a metric discontinuity: pageviews and Core Web Vitals can shift without an underlying traffic change.