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Showing 21–36 of 36 dossiers

Zigpoll’s founder says agency-focused packaging lifted revenue per account 24% without a price increase

Zigpoll is a useful tiny-team pricing case because the claimed gain came from segment fit rather than simply charging everyone more. The founder says moving integrations down to the standard plan removed friction for agencies managing many client stores; current product pricing remains tiered primarily by survey-response volume.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

Reddit opens Max campaign creation to third-party Ads API clients

The change makes Reddit's more automated campaign type usable by agencies, ad-tech platforms and internal campaign systems instead of only through first-party buying surfaces. It expands automation reach, but third-party builders inherit Max's creative and optimization assumptions rather than gaining a new manual campaign type.

Zipchat’s rebuild shows how platform risk reshaped its AI SaaS economics

Zipchat is useful as an operating case study, not a comeback story. Founder-reported figures show how a prior platform dependency failure influenced a new AI SaaS model built around reply-based pricing, channel diversification, revenue-based financing and tighter hiring discipline.

LinkedIn Ads API adds a 1,000-segment audience cap as Legacy Geo shuts down August 31

Audience-management systems can now fail with `SEGMENT_LIMIT_EXCEEDED`, while old geography identifiers begin returning invalid-field errors after August 31. LinkedIn also opened the Matched Audiences API to applications from qualified developers, increasing the importance of handling these limits correctly.