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Meta opens Muse Spark’s 816B weights — but large model-as-a-service operators need a separate licence

Meta Muse Spark Open is genuinely downloadable, unlike a promised future weight release. But 42B active parameters do not make its 816B weights cheap to host, and the Muse Model License is not Apache or MIT: model-as-a-service operators over $20M in affiliated annual gross revenue need a separate agreement.

Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

X has replaced Creator Revenue Sharing with Original Content Rewards — and U.S. payouts now require X Money

X’s replacement creator program is now live enough to expose a new dependency: U.S. creators must route Original Content Rewards payouts through X Money, and one X Money account can connect to only one X account. Eligibility and qualified-impression rules remain unchanged.