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Buttondown cut its database from 2TB to 750GB by deleting three legacy tables

Buttondown’s 'Great Pruning' is a small-SaaS operations story about deleting architecture rather than adding it. The company removed duplicated or over-retained request and email-event data after changing how those workloads were processed.

DocsBot says better customers are barely offsetting a shrinking signup funnel

The useful small-SaaS lesson is not that SEO is dead or AI search has won. DocsBot’s own numbers show how a channel can remain the largest share of conversions while the total funnel underneath it shrinks, and how 'Direct' can conceal the discovery path that actually influenced a sale.