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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

GitHub Actions is starting runtime brownouts for outdated self-hosted runners

Teams with pinned, custom-image or auto-update-disabled GitHub Actions runners can now see registration or job execution fail before the September 25 cutoff. The migration is not just a one-time jump to v2.329.0: already-registered runners must also stay within 30 days of the latest runner release.

Google is adding hard spend caps and commitment pricing for AI agent workloads

Google’s new agent FinOps model combines hard monthly spend caps that pause agent API calls, Flexible Savings Plans with one- or three-year commitments, pay-as-you-go Gemini Enterprise usage and planned deferred execution at up to half normal inference cost. The controls are useful, but commitment economics and task eligibility need to be modeled carefully.