Audience-management systems can now fail with `SEGMENT_LIMIT_EXCEEDED`, while old geography identifiers begin returning invalid-field errors after August 31. LinkedIn also opened the Matched Audiences API to applications from qualified developers, increasing the importance of handling these limits correctly.
Microsoft’s Search automation has moved from a limited test into a default campaign-creation path. Advertisers can still switch AI Max off, but new Search campaigns now begin with a suite that can expand queries, creative and landing-page routing beyond the manually supplied keyword-and-ad structure.
Supabase has implemented MCP Enterprise-Managed Authorization using identity-provider assertions, short-lived tokens and existing Supabase role boundaries. It gives organizations a central on/off switch for approved AI clients while keeping access scoped to the individual employee rather than sharing a powerful organization token.
Google Play’s 2026 target-API cutoff has two separate consequences: most new submissions and updates need API 36, while existing apps below API 35 can lose distribution to new users on newer Android devices. Developers who need more time can request an extension to November 1.
Google Ads has changed a long-standing edge case in automated bidding: budget-constrained campaigns now aim more consistently at their configured target instead of sometimes materially overachieving it.
R2’s new `us` jurisdiction gives object-storage users an explicit US data-residency guarantee, with jurisdiction-specific S3 endpoints and Workers bindings. Existing unrestricted buckets cannot simply be flipped into the new jurisdiction because jurisdiction is immutable after creation.