Find published dossiers by topic, company, product or technology.

Showing 1–20 of 207 dossiers

A preregistered field experiment finds Google’s AI search reduces publisher clicks

The study moves the AI-search traffic debate beyond observational correlations: participants were randomly assigned to current Google Search, a version with AI features hidden, or AI Mode-only search during ordinary browsing. It is still a preprint and does not establish effects for every query or publisher.

DocsBot says better customers are barely offsetting a shrinking signup funnel

The useful small-SaaS lesson is not that SEO is dead or AI search has won. DocsBot’s own numbers show how a channel can remain the largest share of conversions while the total funnel underneath it shrinks, and how 'Direct' can conceal the discovery path that actually influenced a sale.

Reddit opens Max campaign creation to third-party Ads API clients

The change makes Reddit's more automated campaign type usable by agencies, ad-tech platforms and internal campaign systems instead of only through first-party buying surfaces. It expands automation reach, but third-party builders inherit Max's creative and optimization assumptions rather than gaining a new manual campaign type.

Reddit Ads API is changing campaign objectives and retiring onsite lead forms in September

The technical migration is unchanged, but Reddit's documentation has proven unusually volatile. Integrations should now treat September 21 as the current objective/form readiness date and December 8 as the current published cutoff for HOUR reports longer than seven days—while continuing to recheck the live docs before each deadline.

Cloudflare and OpenAI test edge signals that put hundreds of millions of pages into ChatGPT search

Cloudflare supplies page-discovery and change signals; OpenAI independently evaluates and ranks discovered pages. The experiment is limited, respects crawler permissions, and is not a new general opt-in indexing service or a guarantee of traffic.