RevenueCat expands app monetisation with AI paywalls, web funnels and early payouts
New RevenueCat growth tools bring web funnels, AI paywalls and early payouts into one subscription platform, with important eligibility and fee caveats.
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RevenueCat's 4,964-app study finds Black Friday offers lift sign-ups — not necessarily customer value
Holiday subscription offers correlate with more payers, but lower revenue per buyer and substantial selection bias complicate the economics. Christmas-only offers show no clear advantage.
RevenueCat’s 3,519-app study shows AI subscription retention is won at first renewal
A 50M+ subscription cohort gives AI SaaS builders a more useful retention benchmark than conversion anecdotes: high-retention monthly apps renew 57.9% of subscribers at the first opportunity versus 30.2% for low retainers, with the gap narrowing later. The study is observational, not causal.
Google Merchant API exposes AI Mode and Gemini checkout funnels — with an alpha reporting trap
Retailers and commerce-tool developers can now query first-party UCP shopping funnels rather than infer agentic checkout performance from traffic alone, but the alpha API needs careful query design.
Apple’s EU payment rules are live — RevenueCat automates alternative checkout reporting
Apple’s EU payment rules are operational, not future-tense. RevenueCat reduces transaction reporting work for eligible alternative checkouts; the fees, App Review, 12-month commitment and uncertain in-app-sheet rollout remain.
Google expands Demand Gen into messaging, travel offers and automated video creation
Demand Gen is becoming a broader acquisition system rather than only a visual campaign type: advertisers can test conversational lead capture, travel offers tied to destination context and AI-assisted horizontal/vertical video production from one campaign surface.
Patreon has turned discovery into a network layer for most creators
Patreon is no longer only a destination for fans who already know a creator: most creators now have access to a discovery feed and public-post funnel, with vendor-reported membership gains suggesting distribution inside Patreon is becoming a meaningful acquisition channel.