RevenueCat expands app monetisation with AI paywalls, web funnels and early payouts
New RevenueCat growth tools bring web funnels, AI paywalls and early payouts into one subscription platform, with important eligibility and fee caveats.
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RevenueCat's 4,964-app study finds Black Friday offers lift sign-ups — not necessarily customer value
Holiday subscription offers correlate with more payers, but lower revenue per buyer and substantial selection bias complicate the economics. Christmas-only offers show no clear advantage.
RevenueCat’s 3,519-app study shows AI subscription retention is won at first renewal
A 50M+ subscription cohort gives AI SaaS builders a more useful retention benchmark than conversion anecdotes: high-retention monthly apps renew 57.9% of subscribers at the first opportunity versus 30.2% for low retainers, with the gap narrowing later. The study is observational, not causal.
Apple’s EU payment rules are live — RevenueCat automates alternative checkout reporting
Apple’s EU payment rules are operational, not future-tense. RevenueCat reduces transaction reporting work for eligible alternative checkouts; the fees, App Review, 12-month commitment and uncertain in-app-sheet rollout remain.