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Google Ads starts showing how many conversions your first-party data recovered

The shift is broader than another Ads dashboard metric. Google is connecting first-party data pipelines, conversion-recovery estimates, open-source marketing-mix modeling and causal geo experiments into one measurement stack — useful, but still heavily dependent on Google’s own modeling and internal benchmark claims.

SaaSProduct & GrowthActive dossier

Produktly’s 464-product dataset puts median SaaS tour completion at 29%

The strongest signal in Produktly’s 2026 onboarding dataset is not a universal target but a set of usable baselines: median tour completion was 29%, 1–2-step tours completed far more often than 9+ step tours, in-app NPS response rates were low, and announcement attention was heavily front-loaded. The report explicitly discloses sample and causal limitations.

A preregistered field experiment finds Google’s AI search reduces publisher clicks

The study moves the AI-search traffic debate beyond observational correlations: participants were randomly assigned to current Google Search, a version with AI features hidden, or AI Mode-only search during ordinary browsing. It is still a preprint and does not establish effects for every query or publisher.

Cloudflare and OpenAI test edge signals that put hundreds of millions of pages into ChatGPT search

Cloudflare supplies page-discovery and change signals; OpenAI independently evaluates and ranks discovered pages. The experiment is limited, respects crawler permissions, and is not a new general opt-in indexing service or a guarantee of traffic.